Many retirees are finding themselves coming out of retirement. And many of these are former small business owners. What they thought their retirement income would cover is no longer a reality. When they come out of retirement, more retired entrepreneurs have started up small businesses . In one aspect, the business climate has become open enough for them to rethink retirement. They find support resources are numerous and they still hold the excitement of entrepreneurship. Many were at the top of their performance when they chose retirement. Getting back in the saddle is exciting to them. the first priority of your small business marketing tips and strategies is to know the small business owner from top to bottom. They are confident, seasoned and independent. Remember, most went out when they were at the top of their game. The small business is truly a consumer and you need to remember that when you market to them. The small business owner will be buying either your services or your product, and they are very savvy when it comes to what is right for their own small business.